show me the work
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"When we first came across Jo's work, we were blown away not only by her incredible design capabilities but also by her heart for this work. She has a unique and playful point of view and undeniable talent. We've worked with Jo for the last year and a half, and she's been an indispensable asset to our team."
-Claire Biggs & Jennie Armstrong, Lore de Force
Brand Identity Design
This is where you tell me your story. Why did you start your business? What’s the mission behind your brand? What is and what isn’t working for you right now? Click here to start this process.
I’ll send over a brand questionnaire for you and your team to work through. Here is also where I’ll send over an estimate and define the timeline & deliverables. From there, we sign a contract and begin making magic!
This is where the design magic starts. We start with mood boards, defining your brand and the creative direction. Then, we will move on to logo, color, typography, and patterns until we’ve reached the perfect identity for your brand.
After the identity is finalized, we’ll put all of that work out in the world! Woohoo! Your brand will be splashed on business cards, websites, marketing materials and more. Yay for design magic!
I’m an Illinois native currently living in East Lansing, Michigan, attending Michigan State University. (Go green!) My first encounter with the world of design was through an Aaron Draplin Skillshare class. The rest is history.
Supports the BBQ chips-on-sandwich movement.
Once welded a bike rack.
Listens to Taylor Swift’s old stuff.
Currently on the lookout for leather pants.
Brands I’ve worked with: Wordpress, She’s the First, Hannah Brencher, Lore de Force, More Love Letters, Equitable Evaluation, Mortgage Box, Thrive Lending